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We tell the world who you really are

Strategic brand building for leaders & challengers, crafted with Purpose, Values, Mission, and Message. We grow ideas.

Who we are

We’re a collective of thinkers, creators, and makers driven to shape brands that resonate deeply and last beyond trends.

Stats

5000+

Projects delivered

163

Alumni clients

256

Unique business identities crafted

18

Years of Brand & Identity Excellence

Featured in

Behind every brand you love, is an identity you believe in.

Why does branding matter?

If you’re a distinctive business with a strong offer, getting your brand right is a shortcut to your perfect client, getting it wrong is a tangible risk.

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Brand
Strategy

Discover what makes you different. We go beyond data, uncovering the why behind your brand and shaping a purpose that resonates. Together, we build your unique positioning, so you’re not just seen—you’re chosen

Purpose

Positioning

Personality

Market Analysis

Psychographics

Nomenclature

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Brand
Identity

Crafted design that tells your story. Working beyond the visual, capturing your brand’s essence and values. Crafting identities that resonate with your tribe, so your brand is more than recognised—it’s trusted.

Visual Identity

Tone of Voice

Brand Guidelines

Brand Story

Key Messages

Brand Personality

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Brand
Activation

Wholistic experiences that win fans. Real-world experiences that turn audiences into advocates. We bring your brand to life across every touchpoint, ensuring it’s not just noticed—it’s unforgettable.

Website Design

Campaign Development

Digital Activation

Marketing Collateral

UI/UX Design

Social Media Strategy

Testimonials

     "Potting Shed took the time to understand the product and our purpose and created a clean, fun and fresh look which our clients comment on regularly. They then took the brand and product to the next level for us by creating our product video and website, and the storyboard and visual process that the team created really brought it to life."

Jenny Winspear

COO Anova

     "We worked alongside Potting Shed to create an identity that embodies who we are, and why we do what we do. These projects have contributed to a more connected team who believe in our organisation at a deep level. When your people believe in what you do and take ownership over their culture and workplace, growth is the natural outcome."

Jim Gilligan

CEO Carey Group

    "We worked alongside Potting Shed to create an identity that embodies who we are, and why we do what we do. These projects have contributed to a more connected team who believe in our organisation at a deep level. When your people believe in what you do and take ownership over their culture and workplace, growth is the natural outcome."

Charlie McMann

CFO Arch Capital

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Could your brand work harder?

We’ve helped over 250+ brands go from side hustle dreams to thriving realities, bootstrap startups to big time investments, disruptive challengers to industry leaders,  and we want the same for you.

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